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TV stations clean up on political ads

November 01, 2012|By Joe Flint
  • Mitt Romney, shown here on the campaign trail, and President Obama are spending big bucks on TV.
Mitt Romney, shown here on the campaign trail, and President Obama are spending… (Associated Press )

Viewers may be tired of every other commercial promoting some politician or proposition, but broadcasters are raking in the bucks.

According to industry consulting firm SNL Kagan, television stations are expected to take in $2.6 billion in political advertising in 2012, a 68% jump from 2008 when political advertising reached $1.6 billion.

The states really cleaning up include Ohio, Pennsylvania and Florida. Broadcast groups likely to see the biggest gains from political dollars include E.W. Scripps Co., Gray Television Inc. and Journal Communications Inc., Kagan said.

While California TV stations have not been getting much in the way of advertisements from Mitt Romney or President Obama, there has been a ton of money spent on the various propositions that are on the ballot.

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Follow Joe Flint on Twitter @JBFlint.

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