Four years ago, Sarah Silverman famously urged young American Jews to "get your fat Jewish" behinds (not the word she used) to Florida and tell their grandparents to vote for Barack Obama for president. It was called "The Great Schlep," and it won a lot of attention, if not votes.
"You don't have to use facts; use threats," she told her peers. Threat No. 1: If the grandparents didn't vote for Obama, the grandchildren wouldn't visit them.
Silverman might not have single-handedly won the election for Obama (in fact, it’s hard to say whether she swayed a single vote), but he did do well among Jewish voters, capturing 78% to Sen. John McCain's 22%. And he won Florida, the swing state with the most significant Jewish vote and home to all those grandparents.
This year, polls suggest that Obama will win the Jewish vote again, but not by as large a margin. He has been polling closer to 70%, and former Massachusetts Gov. Mitt Romney is polling better than any Republican since the first President Bush. So now the same folks who created "The Great Schlep" are trying again, this time with a Web video pleading to young Jews, "Call Your Zeyde!" -- Yiddish for grandfather.