It's November, and this month the focus of cancer awareness shifts toward the men, who are encouraged to grow a mustache for what's been renamed "Movember."
While October is a month shaded in pink to raise breast cancer awareness for women, the Movember movement is an effort that began in Australia to raise men's awareness about prostate and testicular cancer.
So, men, you're encouraged to grow your "mo" and help raise cancer awareness as well as funds.
If you get involved, be ready to utter clever phrases such as "ready, set, mo" and "changing the face of men's health."
And, just for fun, SI.com offers up a list of athletes who should consider growing their mos to help raise awareness.