Those Kiwis at Air New Zealand are at it again.
In the past, they have produced airplane safety videos featuring nude flight attendants, fitness guru Richard Simmons and a plane full of rugby players.
Air New Zealand unveiled last week a new video staring the characters — hobbits, wizards, elves, dwarfs and orcs — from "The Lord of the Rings" movies, which relied on New Zealand for most of the outdoor scenery.
The video even includes a quick appearance by the films’ director, Peter Jackson. While readying for the flight to Middle-earth, he slips the ring of power onto his finger -- and vanishes.