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Keeping 007 relevant in a changed world

In a world that would be unrecognizable to Ian Fleming, filmmakers and actors grapple with how to keep the James Bond movie franchise fresh as it turns 50 with 'Skyfall.'

November 04, 2012|By Steven Zeitchik, Los Angeles Times
  • Daniel Craig stars as James Bond in "Skyfall." Questions about field agents' relevance dangle throughout the new movie. Yet as the film franchise turns 50, themes of retirement aren’t simply screenplay fodder — they pertain to the franchise itself.
Daniel Craig stars as James Bond in "Skyfall." Questions about… (Columbia Pictures )

NEW YORK — Early in "Skyfall," Judi Dench's M pulls aside our embattled hero, played once again with suave ennui by Daniel Craig, and wonders whether the world still needs either of their services. As Bond wraps his head around that idea, he looks searchingly at his boss. "So this is it?" he wonders. "We're both played out?"

Questions about relevance dangle throughout the new James Bond movie, which opens in the U.S., after a crescendo of marketing, on Nov 9. Field agents are of diminishing importance in an era of cyber-spying and drone warfare, and the uniqueness of Bond's gadgets has been diluted at a time when everyone and their great-aunt carries an iPhone.

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Yet as the film franchise turns 50 (yes, someone born the year "Dr. No" came out is now eligible to join AARP) themes of retirement and sell-by dates aren't simply screenplay fodder — they pertain to the franchise itself.

After strong early reviews and solid overseas business, the latest Bond adventure sweeps into theaters with blockbuster expectations. But even if the Sony release blows the doors off the box office like, well, 007 making a grand entrance, it can't hide what those who worked on it quietly acknowledge — making this movie was a more difficult and delicate undertaking than ever.

No longer is a successful Bond movie simply a matter of dialing up clever dialogue and dazzling set pieces. Facing a world that would be unrecognizable to those behind the early Ian Fleming adaptations, Bond filmmakers and actors grapple on many levels with how to keep the series fresh.

They must find ways for a tuxedo-wearing, martini-swilling protagonist to stay relatable while a global downturn rages. They need to project a contemporary degree of villainy in a world where the threat of Islamist terrorism is, for a variety of reasons, not as easily portrayed as the enemies and fears of the Cold War.

They want to retain at least a hint of gravitas after years of Austin Powers and Johnny English.

Maybe most important, they struggle with how to avoid what might be called the quaintness trap — staying relevant in a cinema culture that has seen the rise of splashy CG action movies on the one hand and modern truth-seekers a la Jason Bourne on the other.

"The theme of our story is that we have to question if the old classic things still work," said Javier Bardem, who plays the villain in "Skyfall," directed by Sam Mendes. "It's implied in every character in this movie. But it's also the question about the James Bond franchise."

New obstacles

For years, Barbara Broccoli, the longtime producer and steward of the spy series (total box office: about $5 billion), knew that she wanted a film for the franchise's 50th anniversary. "Bond 23," as "Skyfall" soon became known, was a way of honoring her late father, Albert "Cubby" Broccoli, who died in 1996 and was heavily responsible for putting Fleming's work on the screen. It also offered a third act in the Craig-led Bond.

About three years ago, with the blessing of studio MGM, Broccoli and stepbrother/fellow producer Michael Wilson hired the longtime Bond writers Neal Purvis and Robert Wade, along with "The Queen" scribe Peter Morgan. At nearly the same time they brought on Mendes, the British director of "American Beauty" who was in a slump after his young-marrieds drama "Away We Go" flopped in 2009.

Then MGM filed for bankruptcy, and suddenly everyone was frozen in place. (To avoid legal action from creditors, Mendes was retained off the books as a "consultant.")

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"It was a nightmare," Broccoli recalled. "This was one of those situations that's really frustrating — when all the delays have nothing to do with the making of the movie." Craig's attitude was even more bleak. "I thought OK, we might have to say goodbye to this," he said in an interview in New York several weeks ago. "And that made me really sad." In the hiatus, Morgan left, replaced by the veteran John Logan ("Hugo").

MGM was finally reconstituted with new owners. But now came another problem: how to make Bond dramatically relevant again. The franchise wasn't just long in the tooth — it was coming off a disappointing entry in 2008's "Quantum of Solace." Craig acknowledged in the interview that the movie wasn't "satisfying." Wilson said that, after witnessing the critical reception, he thought, "Oh God, we really screwed this up."

A big reason for that was Bond's nemesis. During the decades that the series provided a catharsis for the Soviet threat, it was easy to put a face on the menace. But since the Iron Curtain fell — and especially after the attacks of Sept. 11 — that was a lot tougher.

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