Apple kicked off the launch of its new iPad mini and fourth-generation iPad tablets by selling 3 million units, combined, in the first weekend.
The company did not break out separate sales numbers for the two products.
Counting them together, the Cupertino company said it sold twice as many iPads as it did when it launched the third-generation iPad in March, its previous first-weekend record for tablets.
“Customers around the world love the new iPad mini and fourth-generation iPad,” said Apple CEO Tim Cook in a statement. “We set a new launch weekend record and practically sold out of iPad minis. We're working hard to build more quickly to meet the incredible demand.”
The iPad mini features a smaller display than previous iPad models and lower price tags, starting at $329.
The fourth-generation full-sized iPad has an improved processor over its predecessors. It starts at $499.
Wall Street reaction to the news has been positive. Apple stock, which has been free-falling recently, has risen in early trading more than $9 a share, or more than 1.5%.