Greyhound will roll out its new Express service between Los Angeles and Las Vegas starting Wednesday with five round trips daily and two added round trips on Fridays and Saturdays. And seats start at just $1 each way.
Sound familiar? It should. Megabus jumped into the L.A. market in 2007 with super-cheap fares from L.A. to San Francisco and L.A. to Las Vegas. The company, which continues to operate in the East and Midwest, left the L.A. market less than a year later, saying ridership was too low to continue.
Greyhound seems to have taken a page from its playbook. It follows the same come-on that Megabus promised: Book early enough and you'll pay just $1 for a seat. (The online booking site showed $1 fares available on Friday, Dec. 7, as of Monday afternoon, for example.)
But Greyhound is trying to do something more here. The company wants to shake up the stodgy bus-travel image and replace it with a premium service that it hopes will appeal to riders.