Instagram, the popular photo-sharing social network, said the number of photos uploaded more than doubled after President Obama was projected to be the winner of the 2012 presidential election.
The Facebook-owned social network said that immediately after NBC made the projection, Instagram users began uploading photos at 2.1 times that of the normal upload rate.
In all, at least 250,000 photos were uploaded Tuesday related to the election. Instagram said more than 100,000 pics were added with the hashtag #iVoted while another 150,000 went up with the hashtag #election2012.
"The intimacy and immediacy of the Instagram experience has fostered new and meaningful connections across the globe, whether it’s looking through the lens of a family member across town, or a favorite candidate barnstorming across the nation," the company said in a blog posted late Wednesday night.