"Shine bright like a diamond," Rihanna sings, filmed in black and white, her hand bathed in the precious stones during the new video for her song "Diamonds." Taken from her forthcoming album, "Unapologetic," due to come out Nov. 19, the aspirational pop song reaches for profundity in the new clip through a series of beautiful, elemental non-sequiturs. (Watch it below.)
There are diamonds, of course, so many that they look like mercury flowing over the singer's hand -- and there are wild horses. There is also fire, water and the smoke of something-or-other that slowly flows out of the singer's mouth, looking as pure as snow.
Tattooed forearms clasp, a familiar reference to anyone who knows Rihanna's turbulent relationship with a certain singer. Over the course of the video, they slip from each other's grip -- barely.
Images of perfection abound, mixed in with others that portend tragedy.
"With every song it's a different story, so the visuals are very specific to that story and that world," Rihanna explained in a promotional video to accompany "Diamonds." "With 'Diamonds,' it was just a series of vignettes that we put together to help get the emotion across throughout the song," she said, adding that she and director Anthony Mandler wanted "little cutaways of interactions that would give you the right emotion."