Australian rugby players Michael Hooper, left, Stephen Moore, Dave Dennis… (William West, AFP / Getty…)
Mustachioed men made Movember a major fundraising event.
Now businesses are capitalizing on the monthlong worldwide cause, which promotes awareness of prostate cancer as it collects money to fight the disease.
Gillette, for one, is embracing the surge in facial hair, which menfolk grow throughout November in a show of support. Movember is a blending of mustache and November.
The razor maker launched the eMO'gency Styler Tour in New York City on Tuesday, offering free mustache fine-tuning and enlisting Outkast rapper Andre 3000 to help. The tour will reach Houston and Chicago in the next week. The company, in the meantime, is posting mustache photos and maintenance tips on its Facebook page.
Barbershops also want to help the hirsute do-gooders for Movember.
Bolt Barbers Monkey House on Melrose Avenue in Los Angeles is staying open until 2 a.m. Fridays through Sundays for the rest of the month, serving up such evening happy-hour deals as half-off shaves for $12.50.
The Art of Shaving, which has boutiques scattered across the Southland, is matching up to $25,000 in Movember donations made to its Movember team or in stores. At the beginning of the month, its Barber Spas offered free shaves to registered Movember participants.
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It is using its Movember Web page to market a specially launched comb and grooming book as well as a "Keep It Neat!" Web page featuring "grooming essentials to help keep your mo' in line."
Meanwhile, the stars are coming out again. Singer Joe Jonas and television actor Nick Offerman are among the celebrities pledging to grow their 'staches for Movember.