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Pinterest targets companies with business-specific accounts

November 14, 2012|By Salvador Rodriguez
  • Pinterest announced new business-specific accounts Wednesday morning.
Pinterest announced new business-specific accounts Wednesday morning. (Pinterest )

Pinterest has taken a big step toward attracting major companies by rolling out business-specific accounts.

The bulletin board-style social network announced Wednesday morning that companies can now sign up for accounts with tools tailored for businesses, rather than for individual users. Businesses that already have accounts can easily convert to the new business-specific accounts, Pinterest said.

"We want to help your business get the most out of Pinterest," the social network says on its website.

Features for business include the ability to verify your business's website. Pinterest says that helps users find businesses more quickly in search results. Businesses can also easily add Pinterest buttons and widgets to their websites and they will also receive updates on new and upcoming Pinterest features.

Additionally, Pinterest said that by adding business accounts, it now has two terms of service: one for individuals and another for businesses. That means less reading for individuals, if you actually read those things.

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