Twitter just got itself some serious media cred.
Hollywood power broker Peter Chernin said late Thursday that he had joined the board of the San Francisco company.
Chernin helped build Rupert Murdoch's film, television and digital empire before leaving News Corp. in 2009 with a rich exit package to start his own media venture. He made the announcement in his first tweet: "I've been a long-time user of Twitter for news and information. Happy to be joining board of this very exciting company."
With Chernin, Twitter's all high-tech board gets an instant injection of big-media experience just as the company is looking to pump up advertising sales and cut media deals.
Chernin, who helped mastermind Hulu, is considered one of the more digitally savvy executives in Hollywood who has made investments in digital companies.