A strong earthquake rattled central Mexico, causing some residential buildings in Mexico City to sway like boats on a river. Mayor Marcelo Ebrard, as he does routinely, turned to Twitter.
"Tenemossismo," Ebrard tweeted at 3:23 a.m. Wednesday, translated as, "We have an earthquake," but without any spacing.
The mayor diligently continued tweeting the news: no injuries, no major damages, all transportation systems working normally.
As it turned out, Ebrard's missing-space tweet was reposted more than 5,800 times in less than a day and sparked an avalanche of jokes and instant digital images gently mocking the mayor. It also became a top "trending topic" hashtag.
"Wehaveanearthquake and Wedonothavespaces," one said.
Ebrard, who is days away from the end of his six-year term, has made the live tweeting of seismological events in central Mexico a source of information for social media users. So after it became clear that there were no deaths or major damages related to the Wednesday temblor, Twitter users in Mexico went right to work.
"Keep calm," the social media users in Mexico reminded themselves this week. "Wehaveanearthquake."