One video game. One day. Half a billion dollars.
In the latest sign that Activision's "Call of Duty" military shooter franchise remains a retail behemoth, gamers worldwide spent more than $500 million on the latest sequel, "Black Ops II," in its first day on sale.
That's far-and-away the biggest video game launch of the year, easily exceeding the $220 million spent on "Halo 4" its first 24 hours last week ("Halo 4" was available only for the Xbox 360, though, while "Call of Duty: Black Ops II" can also be played on the Playstation 3 console).
Publisher Activision Blizzard last year said that its previous installment "Call of Duty: Modern Warfare 3" grossed $400 million its first day, but only in the U.S. and Great Britain. The Santa Monica company has never before provided a worldwide number for "Call of Duty" sales in the first 24 hours, making it impossible to compare the performance of "Black Ops II" to that of previous entries.