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Forever 21 launches second Hello Kitty Forever collection

November 16, 2012|By Jenn Harris

Forever 21 has launched its second Hello Kitty Sanrio collaboration with Hello Kitty Forever. The collection marks the clothing store's first attempt at offering home products -- the kitty and fellow Sanrio friends appear on items such as bath rugs,  waste baskets and decorative pillows as well as apparel and accessories.

Bleeker blogger Alexandra Spencer stars as the face of the 110-piece collection, which ranges in price from $4.80 to $29.80.  It includes lingerie, swim, shoes, handbags, jewelry and travel accessories along with the home items and apparel.

The clothing ranges from subtle preppy cardigans to look-at-me shorts and T-shirts with bold brocade patterns and character decals. Some of the louder items include the Badtz-Maru "pow" black sweater ($22.80); the Chococat sweater top with Chococat featured prominently in the center ($24.80); and the high-low Hello Kitty top featuring Hello Kitty wearing cat-eye sunglasses ($17.80).

Office-friendly items include the pink and black peter pan collar dress ($24.80); the white blouse with tie ($24.80); and the sleeveless woven top in teal and brown ($15.80).

Jewelry designer, artist and TV personality Onch Movement co-designed the jewelry for the collection. There is a paint-spatter Hello Kitty necklace ($8.80), along with a charm bracelet ($8.80) and bow-shaped earrings ($4.80).


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