At some schools in Chicago, very few parents show up for their conferences with teachers, a situation that Mayor Rahm Emanuel (Chicago is one of the cities with mayoral control of schools) proposes to fix with, let's face it, a bribe.
Parents at 70 schools who show up in person to pick up their child's report card and have the related conference with the teacher will receive a Walgreens loyalty card, preloaded with enough points to provide them with $25 worth of free merchandise.
Is this what it's come to? The only way to get parents to fulfill their basic responsibilities is with a financial incentive?
Walgreens is picking up the tab, but this isn't precisely a full-on act of philanthropy either. The aim for the company is to get its loyalty card out there in more hands to encourage shopping at its stores.