Wrap your head around this: In 2012, 48% of kids age 6 to 12 will ask Santa for an iPad, according to a new survey from Nielsen.
Each year Nielsen conducts two surveys, one of kids 6 to 12, the other of kids 13 and older to find out what they really want for Christmas (or Hanukkah, or Kwanzaa). On Tuesday the company released the results of its 2012 survey of 3,000 kids. It found that the answer this year is no different than it was in 2011 and 2010: Kids want Apple products. Specifically, the iPad.
The iPad craving starts young. This year 48% of kids 6 to 12 said they were interested in buying (receiving?) an iPad in the next six months. That's up from 44% who said they wanted an iPad in 2011. A full-sized iPad starts at $499.
Kids surveyed were not limited to picking just one gadget, and the next most popular item (for 39% of kids 6 to 12) was the Nintendo Wii U, which just launched over the weekend. The price for the Wii U is $350 to $400.