A recent survey indicated that consumer confidence is at a five-year high, and Thursday night you could see signs of that optimism at the Target store at the Glendale Galleria, which was packed with customers in search of Black Friday deals.
While more than 750 people waited their turn to get in, customers talked about signs of improvement in their personal finances.
"This year is better than last year," said Natalio Perez, a 47-year-old Glendale resident.
This year, he said, he's buying an extra, larger TV to replace a smaller one. Business at his small construction company is up about 60%, he said.
Perez showed up at the mall early with his wife, daughter, son, cousin and sister-in-law.
His eyes were set on a 50-inch TV that was going for $350, knocked down from about $600.
"I don't have a budget" for tonight, he said, as his daughter Nereyda, 26, giggled with her mom Maria in Spanish.