Jimmy Martinez of Moreno Valley huddled in the electronic section of the Toys"R"Us store in Ontario on Friday, looking for a MobiGo for his 4-year-old son.
The handheld game console, loaded with educational games, cost $30 -- half off the usual price. Martinez, 23, said his son would be able to use the game to learn and play at the same time.
"Everything is all about technology these days," Martinez said.
He said he started his shopping at 6:30 a.m. (standing in long lines, he said, is not for him), and that he expects to spend about $500 this year on Christmas gifts, the same as last year. He left with a MobiGo and a Toy Story 3 game.
Nearby, Beverly Gillett and Carol Kerr of Fontana were on the hunt for the Vtech InnoTab 2, an interactive tablet for children. The device, normally $129, was selling for $79.