With platters of delicious Thanksgiving food being served on elegant tables throughout the U.S., the setting was just right for Instagram to break its records, and it did.
The Facebook-owned mobile photo-sharing social network said Thanksgiving 2012 broke all its records.
More than 10 million photos whose captions included Thanksgiving-related terms were posted, and for several hours, more than 200 photos were being uploaded every second, Instagram said in a blog post Friday morning.
"Overall, the day broke all Instagram records as we saw the number of shared photos more than double from the day before, making it our busiest day so far," the post said.
Earlier this month, Instagram put up a blog post boasting about its numbers during election night. But on that day, only 250,000 photos uploaded had certain election-related tags. That's a big difference.