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YouTube gets its Space in place

Near the Spruce Goose's former nesting spot in Playa Vista is now a state-of-the-art studio and creativity incubator where online video content gets off the ground.

November 25, 2012|By Dawn C. Chmielewski, Los Angeles Times
  • Puppeteers and actors film "Learning Town" at the new You Tube facilities in Playa Vista.
Puppeteers and actors film "Learning Town" at the new You Tube… (Christina House / Los Angeles…)

In a Playa Vista aircraft hangar that turned out Army helicopters during the Vietnam War, an actor wearing a multicolored princess gown, tiara and wand waits for a crew of about 25 to finish lunch and resume filming.

The building that once was part of Howard Hughes' sprawling Hercules complex, where the famous Spruce Goose was assembled during World War II, now provides a setting for another kind of American innovation — YouTube videos.

The Google Inc. division has converted the 41,000-square-foot hangar into a state-of-the-art digital production facility that is believed to be one of the largest in Southern California devoted exclusively to content distributed online. It provides YouTube's partners access to cinema stages, professional-grade equipment, production facilities such as green-screen stages and a motion-capture room, and a Hollywood-worthy screening room, all to help them create more polished entertainment. Creators will get their first look at the new YouTube Space Los Angeles at an open house Wednesday.

PHOTOS: YouTube Studio

"Everything about this facility is about putting creators in settings that they may not have been in before," said Liam Collins, head of the YouTube Space. "The facility is all about being more ambitious with your content, and this is a place where you can see the possibilities."

YouTube's studio, which a person familiar with the project said represented nearly $25 million in improvements, is emblematic of Silicon Valley's growing influence in the entertainment industry at a time when traditional film and television production has been leaving Los Angeles. Indeed, it selected the same Playa Vista site where DreamWorks SKG once proposed building its own backlot until it abandoned those plans in 1999.

The investment by the Internet's dominant distributor of video is just the latest in a series YouTube initiatives to foster a vibrant and skilled creative community. In recent years it has cultivated its most promising channel partners, holding panel discussions and publishing an online compendium of best practices dubbed the "YouTube Creator Playbook." Development programs such as YouTube NextUp and Next Creator have provided training for some 215 motivated creators from 15 countries in genres including comedy, news, education and cooking.

For the last year, YouTube has been moving aggressively to support partners and the content they create, including a $100-million investment in programming. Recently, the company began evaluating its funding of 100 original channels to decide which will receive a subsequent round of backing. The site expects that 40% of these programmers will get fresh financing.

This wealth of resources is available — for free — to YouTube's creators. "What we've learned over the last couple of years is the act of bringing creators together causes good thing to happen," said Tom Pickett, vice president of global content operations for YouTube. "They cross-promote each other, they teach each other, they crew for each other. There really is this community element to being YouTube creators. In a few markets, we want to see if we can help facilitate that."

YouTube has opened similar creator spaces in New York and London, and an additional one is slated to open in Asia. In Los Angeles, it anticipates admitting at least 25 YouTube channels into classes each quarter, starting in January. Applicants will propose a project, and YouTube will evaluate the candidates based on a channel creators' commitment to the platform, dedicated resources and willingness to collaborate.

PHOTOS: YouTube Studio

"Assuming you're accepted, we'll give you the resources that you requested," said Collins. "But you'll also get carte blanche to come into this building any time during that quarter. The idea is we really want to incentivize creators to hang out here, spend time and interact with each other."

The notion of fostering community was a paramount consideration for YouTube, whose executives hope the facility will do for digital video what CBGB, a scrappy downtown New York City club, did for American punk rock in the '70s and '80s — namely, propel the careers of some of the most influential bands of that era, including Blondie, the Patti Smith Group and Talking Heads.

"The idea was to create a facility that could, on the one hand, completely support the technical goal — which was to raise the bar for these partners, to allow them to do things they couldn't possibly do shooting in their living rooms," said Keith Hanadel of the New York architectural firm HLW International. "But at the same time, give them a larger creative community that they could rub up against."

HLW designed YouTube's Playa Vista space and its Beverly Hills offices as well as the update of Google's offices in Frank Gehry's giant binoculars building in Venice. Google employs about 500 people in Los Angeles, including about 50 at YouTube.

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