Twenty years ago, you might've given your friend an album for their birthday from a Tower Records retail store. Starting today, you can send them iTunes credit through Facebook, along with song suggestions and a birthday wish.
Facebook on Monday announced that people can now use its Facebook Gifts service to send each other credit for iTunes, the digital Apple store for music, movies and other digital content.
In late September, Facebook launched Gifts as another way to generate revenue, hoping to capitalize on the many birthday and congratulatory wishes users send each other every day.
Now, when you go to a friend's profile or click their birthday reminder, you'll see a birthday cake icon that you can click to begin the process of buying them a present through Facebook Gifts.