Sales of the iPhone 5 helped Apple edge out Google's Android for the lead in U.S. smartphone market share in the 12 weeks that ended Oct. 28.
Apple managed to grab 48.1% of the smartphone market during the period. That was just enough to beat out phones running Android, Google's mobile operating system, which took 46.7% of the market, according to Kantar Worldpanel, which measures smartphone sales data.
The numbers are especially impressive for Apple considering the iPhone 5, which launched Sept. 21, was on sale for less than half of the measured period.
According to Kantar Worldpanel, Apple managed the same feat after launching the iPhone 4S last year. Apple was able to hold on to the top spot for 36 consecutive weeks.