A crucial skill in the art of making animated movies is being able to convey the story — both to executives and to a large crew of animators and artists — before a single frame is drawn.
In this video from The Envelope's animation round table — a recent conversation held at the Los Angeles Times with the directors of "Brave," "Hotel Transylvania," "ParaNorman," "Rise of the Guardians" and "Wreck-It Ralph" — the five filmmakers shared their often wildly different styles of pitching their movie ideas.
In the case of "Wreck-It Ralph," director Rich Moore said that Disney and Pixar animation studios' chief creative officer, John Lasseter, had specifically asked him to envision a movie set in the world of video games.
"John likes to hear multiple pitches," Moore said. "He doesn't want to just hear one precious idea... because it frees up the mind."