In the ad, titled "Do you know this guy?" our young, white, male villain sits like a smug king in front of two computer monitors, sipping from a mug that reads "I [trash] IE."
He is infuriated by each positive review of IE10 that he finds online, writing "IE SUCKS" and "You're not impressing me" and "Idiots" in the comment sections of popular websites.
But then, after an exchange with IE's Twitter feed, he learns that IE has introduced a new Karaoke Web standard. The camera pans to a certificate pronouncing our villain a Karaoke grand master in 2008.