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'Duck Dynasty' calls up new ratings record for A&E

November 29, 2012|By Scott Collins
  • "Duck Dynasty" has become a hit for A&E.
"Duck Dynasty" has become a hit for A&E. (A&E )

"Duck Dynasty" is ascending the TV ratings throne.

The 10:30 p.m. Wednesday episode of the A&E series about a once-poor Louisiana family whose fortunes were transformed by their duck-call business hit a record 4.9 million total viewers, according to Nielsen.

That's the type of number very few reality series see on basic cable. By comparison, TLC's notorious "Here Comes Honey Boo Boo" -- about a rural Georgia family and their precocious pageant participant daughter -- hit a high of 3 million viewers earlier this year.

"Duck Dynasty" can't match "Honey Boo Boo" for did-you-see-that content, but the former is showing much more impressive growth. The second season of "Duck Dynasty" premiered in October to 3.8 million viewers, and it's kept moving up since.

Wonder what that means for next week's "Duck Dynasty" holiday special: "I'm Dreaming of a Redneck Christmas." And no, we didn't make up that title.

What do you think of "Duck Dynasty"?

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Twitter: @scottcollinsLAT

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