Wooing Hispanic voters was supposed to be a big component in this year's election, but according to a new study politicians are putting their money elsewhere.
The United States Hispanic Chamber of Commerce (USHCC) said Spanish-language advertising is a small fraction of overall spending even in states with large Hispanic populations such as California and Florida.
"Political commentators from both sides of the aisle have said repeatedly that 2012 is 'The year of the Hispanic voter,'" said Javier Palomarez, USHCC president. “But while political advertising spending records are being shattered, neither political party is investing a comparable percentage of their advertising dollars to reach these voters."
The USHCC study looked at spending in 10 states (California, New Mexico, Nevada, Colorado, Illinois, Florida, Arizona, Texas, New York and Virginia) from April through September. In those states during that time, $358.9 million was spent on political advertising. Of that, $16.4 million or 4.57% was spent on Spanish-language advertising. These figures represent ads for local, state and federal elections.