Borrowing from Twitter and other social networks, LinkedIn will now let its users follow specific individuals and receive their updates.
The professional social network announced Tuesday that users will be able to subscribe to 150 "influential thought leaders" to receive their posts.
Previously, LinkedIn users could get updates from companies and industries but not individuals unless those individuals approved the connection. LinkedIn follows other social networks who have this feature including Twitter, Facebook, Google+ and Instagram.
But LinkedIn is trying to stand out by promising long-form content from so-called "thought leaders" that will include videos, photos and slide-show presentations.