Wieden Creative Director Karl Lieberman told Ad Age that the company wanted its first advertising message to be humble.
"Facebook wanted to speak in a significant, but humble way," Lieberman said. "We thought that starting off with chairs really did that. We don't think about chairs a lot, but you can if you want. You can spend $5 on a chair, or $5,000. They could be incredibly ordinary, or incredibly sophisticated. We thought it was a humble but interesting way for Facebook to start talking about itself."
The ad was directed by Alegnadro Gonzalez Inarritu, director of the films "Amores Perros" and "21 Grams."
And just in case you're wondering, yes, the @Facebookschair Twitter account has already been claimed.