Advertisement
YOU ARE HERE: LAT HomeCollectionsVideo

Apple honors Steve Jobs with tribute video

October 05, 2012|By Salvador Rodriguez

Apple is dedicating its website to its late co-founder Steve Jobs, who died a year ago today.

The homepage for Apple.com features a video montage filled with black-and-white photos of Jobs set to Yo-Yo Ma's rendition of the prelude from Bach's Cello Suite No. 1.

The video is heartwarming and inspiring, and calls to mind Apple's famous "Think Different" commercial that ran at the start of Jobs' second stint with the Cupertino-based company.

The first shot is of a young Jobs holding the original Apple Macintosh in his lap. The picture leads into audio of Jobs referring to a Wayne Gretzky quote he says he loves.

"I skate to where the puck is going to be. Not where it has been," Jobs says. "And we've always tried to do that at Apple."

The video proceeds to show pictures and play audio of Jobs at the announcement events for some of his most successful products during his second stint at Apple.

First up is the iMac G3 from the late 1990s, which kicked off the iMac line.

"The whole thing is translucent," Jobs says in the video. "You can see into it. It's so cool."

It then moves to the iPod, which was launched in 2001.

"This amazing little device holds a thousand songs, and it goes right in my pocket," Jobs says.

And last but not least, the iPhone, which continues to be Apple's flagship product.

"An iPod, a phone and an Internet communicator," Jobs says. "Are you getting it?"

A few more images are shown, along with audio of Jobs joking around, before audio of him describing the way Apple approaches technology comes on.

"It's in Apple's DNA that technology alone is not enough," he says. "It's technology married with liberal arts married with the humanities that yields us the result that makes our hearts sing."

Not surprisingly, the video does not recap some of the knocks against Jobs and instead praises him for helping change technology and the world.

The video ends with a note from current Apple CEO Tim Cook, who says he hopes everyone will today reflect on how Jobs made the world a better place.

"Our values originated from Steve and his spirit will forever be the foundation of Apple," Cook's note reads. "We share the great privilege and responsibility of carrying his legacy into the future."

Cook's note closes with a paragraph that alludes to big things ahead for Apple, saying it's a tribute to Jobs' memory and what he stood for.

"I'm incredibly proud of the work we are doing, delivering products that our customers love and dreaming up new ones that will delight them down the road," the note reads. "It's a wonderful tribute to Steve's memory and everything he stood for."

Jobs died Oct. 5, 2011, after a long battle with pancreatic cancer.

ALSO:

Facebook's first ad compares the social network to ... chairs?

Starbucks brews up mobile payment changes, adds digital tipping

AT&T announces 3 upcoming HTC phones, Samsung Galaxy Camera

Follow Salvador Rodriguez on Facebook, Twitter or Google+

Advertisement
Los Angeles Times Articles
|
|
|