We’ve all experimented with kitchen blender hair masks made of ingredients such as egg and avocado. What often starts as a smart idea, particularly when the economy is in a perpetual pinch, often ends up as messy and far from relaxing (the D.I.Y. Egg Bomb Hair Mask says it all).
Enter Bellacure nail salon entrepreneur Samira Asemanfar, who celebrates the grand opening of her all-natural hair treatment bar on Montana Avenue in Santa Monica this week. Dubbed TheBroot, as in “back to your root,” the salon specializes in blender hair masks made of a varied mix of just five fresh grocery store ingredients — bananas, eggs, mayonnaise, avocado or honey— plus natural oils.
Asemanfar came up with the niche beauty concept after thinking back to how she loved mixing hair masks in the kitchen with her mom as a child, but couldn’t find time to make the kitchen beauty remedies as she got older.
“My favorite was always banana and oils,” she says. “My hair felt strong and shiny all the time...[and] buying chemical-filled hair masks didn’t seem like the most attractive idea for my virgin hair."
An ever-growing demand for natural products is the driving force behind her new business. “People everywhere are trying to find healthier alternatives for all aspects of their lives, and right now there are limited options for hair treatments that are chemical-free,” she says.