If you haven't heard about Windows 8 yet, you will soon. A lot.
The Redmond, Wash., company and its partners are counting on the new operating system to revitalize their sales, and they've cumulatively paid in the hundreds of millions to advertise their new products, according to the Journal. Forbes, however, says the number is a lot higher than that and could go into the billion-dollar range.
Windows 8 and various Windows 8 products will launch Oct. 26, most notably the Microsoft Surface tablet, which will be taking on the Apple iPad.