One small step for Felix, one great leap for Lego.
OK, one big jump for daredevil Felix Baumgartner. It only seemed like there were tributes posted in world-record time after he landed in the record books on Sunday, breaking the sound barrier in a 24-mile fall.
One of those was this video clip, a re-creation using Lego figures to promote the ModelMaker Fair in Vienna, which starts Oct. 25. All that was missing was the authoritative, British-accented narration we were treated to during the Summer Olympics.
That's when the Guardian cleverly re-created so many memorable Olympic moments in London, via Lego figures.
The energy-drink company Red Bull funded the jump. Baumgartner was born in Salzburg, Austria, and splits his time between Switzerland and the United States.
Baumgartner's quote on his biography page on Red Bull's website put it best from the endearing barrier breaker: "The air is where I am at home."