Target and other brick-and-mortar retailers are treating this holiday season as an offensive against online rivals such as Amazon.com, using tactics such as price-matching to win back dominance of the Christmas shopping season.
Tired of being used as showrooms by customers testing products in person before buying them cheaper online, Target and Best Buy have both pledged to offer the same prices in stores as major Internet shops.
This week, Target said its debut price-matching program would run between Nov. 1 and Dec. 16, with prices on in-store items meeting the same prices offered online at Amazon, Wal-Mart, Best Buy and Toys R Us.
Target also said that it will extend the same policy for products in its stores available for less on Target.com or in printed advertisements from local competitors. That program runs from Nov. 1 through Dec. 24.