Target Corp. is adopting a take-no-prisoners style this holiday to combat online rivals.
The discount chain announced a host of new strategies to tempt customers to buy this season, including free Wi-Fi at all Target stores, new ways to shop from smartphones and a pilot program to test out an in-store navigator.
Shoppers will soon be able to use their smartphones to buy items from TV commercials, bus station ads and catalog pages by sending a text or scanning a QR code. They'll also be able to scan those digital barcodes scattered within brick-and-mortar stores to buy products and ship them directly home.
Target is testing "wayfinding technology" at all new CityTarget locations and other select stores. It enables smartphones to recognize a shopper's location inside a shop and helps guide them to the right merchandise (which will make it that much easier to skirt the frenzied hordes during the holidays).