Creative Artists Agency and one of the top talent agencies in India, Kwan Entertainment & Marketing Solutions, have formed a joint venture to represent Bollywood talent, in a move that underscores the importance of the growing Asian market to the entertainment industry.
The newly formed CAA Kwan will pursue opportunities for talent in film, television, music, commercial endorsements, sports consulting and other businesses. The company will be based in Mumbai, with offices in Delhi, Bangalore and Hyderabad.
"India's robust entertainment industry offers CAA Kwan tremendous opportunities for talent across multiple platforms," CAA President Richard Lovett said in a statement.
India is the second most populous country in the world, with 1.2 billion people -- about 780 million of them under the age of 35. It's also a vibrant and growing media marketplace. Box office receipts of $1.4 billion rank it among the top five movie markets in the world, according to the most recent statistics from the Motion Picture Assn. of America.