The next generation of TV technology finally has a consumer friendly name: Ultra HD.
The Consumer Electronics Assn. announced the new name Thursday after its board unanimously approved the terminology. The Ultra HD name replaces "4K," which was the terminology the industry had been using for TVs with four times the resolution of current HD sets.
"Ultra HD is the next natural step forward in display technologies, offering consumers an incredibly immersive viewing experience with outstanding new levels of picture quality," Gary Shapiro, the association's chief executive said in a statement. "This new terminology and the recommended attributes will help consumers navigate the marketplace to find the TV that best meets their needs."
The association said Ultra HD TVs must display at least 8 million pixels, or a resolution of 3,840 by 2,160 pixels. The minimum aspect ratio must be 16:9, and Ultra HD TVs must have digital inputs capable of carrying Ultra HD video content.
The industry is starting to push the technology, particularly for large TV sets, which lose HD clarity the larger the screen gets.