Ubiquitous and almost uniformly dull, the year of dispiriting political advertising seems like it just won’t end. It’s not just voters who get tired of what’s turning up on TV.
A firm that tracks campaign ads finds “a painful proportion of them are all the same” — but plucks out five ads that is says are exceptions to the dull norm. That’s five offbeat, attention-grabbing ads that Kantar Media CMAG selected out of more than 6,000 that have aired this year — from local races all the way up to the scrum for the White House.
“These ads stand out because they're unusually creative, personal or authentic,” said an article by Kantar Vice President Elizabeth Wilner for Ad Age.
That doesn’t mean they are particularly uplifting or nice. Just memorable. Among the ads singled out by Wilner:
--Rep. Allen West’s spot, comparing his preparations to deploy to Iraq in 2003 to the activities about that time of his Democratic opponent, who got arrested in a bar brawl. Even Democratic activists who loathed the content of the ad said it helped the Florida GOP lawmaker open up a lead over his opponent, Patrick Murphy.