Give the people what they want.
That was the sentiment behind a $120-million redesign effort launched last year by Red Roof Inn at nearly 121 hotels across the country.
The hotel improvements were made based on comments the Columbus, Ohio-based hotel chain received from thousands of guests staying in hotels in Texas, Georgia and Ohio.
And it appears that the upgrades have been a success.
The hotels that got the face lifts have seen a 10.6% increase in sales so far, compared to a 6% increase among all 350 hotels in the hotel chain, according to Red Roof Inn.