NBCUniversal has tapped E. McRate "Mac" Budill as president of TV Networks Distribution. He succeeds Bridget Baker who resigned last week.
The post is a key one for NBCUniversal. Budill will be responsible for negotiating distribution agreements for the media company's array of cable networks including USA, Bravo, CNBC, MSNBC, NBC Sports Channel and the Golf Channel. Budill will also handle retransmission consent negotiations for the broadcast stations owned by NBC and its Spanish-language network Telemundo.
Budill most recently worked at Cablevision Systems Corp., where he was executive vice president of programming. In that role, Budill negotiated deals with programmers for the New York-based cable operator. Now, instead of buying content, Budill will be selling it.
“Given the growing complexity of the business, his leadership and expertise will be a great addition to our seasoned group and will help us demonstrate the value of our portfolio and serve the evolving needs of our customers," said Matt Bond, executive vice president of content distribution.