Recently, the British wine magazine Decanter reported on an initiative by the Bordeaux Wine Bureau (CIVB) to teach young kids (ages 6 to 10 or 11) the rudiments of winemaking and viticulture through a voluntary program called La Gironde Verte. They'll visit vineyards, learn how wine is made, taste the grapes, tour the cellar and interview the winemaker.
There's even a textbook involved: "Mon Cahier des Vignes" (My Vine Workbook.) You can see it online -—in French, of course, but with charming graphics, maps and illustrations.
In the article by Jane Anson, CIVB President Georges Haushalter is quoted as saying, ”Our objective is to protect the heritage of our region, while promoting an understanding of the civilisation of wine.”
That sounds sensible to me. It's a way to involve kids in something that's very much a part of the landscape where they're growing up. And why not? In France, I doubt there will be much backlash. But here? Who knows what would happen?