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Henri, afflicted by fame

COLUMN ONE

The world-weary star of a Seattle man's hit video series is played by a cat-next-door, motivated by Friskies.

October 24, 2012|Deborah Netburn

SEATTLE — Henry is a difficult star, but filmmaker William Braden knows how to work with him.

If he needs Henry to run, Braden stands behind him and shouts to scare him into action. If he wants Henry to look annoyed, Braden blows in his face. If Henry won't cooperate, Braden bribes him with catnip and Friskies Party Mix.

Over the last six years, Braden and Henry have developed a special relationship. Braden makes YouTube videos in which Henry plays a French existentialist named Henri. The two-minute videos of the fluffy black cat with particularly long whiskers are Internet sensations, viewed more than 10 million times.

"Henri 2: Paw de Deux," the most popular of Braden's cat videos, recently won the Golden Kitty, a people's choice award at the Internet Cat Video Film Festival. The award, a statuette of a fat golden cat, sits on a shelf next to the filmmaker's desk.

He has signed his first book deal. "Henri Le Chat Noir: The Existentialist Musings of an Angst-Filled Cat" will be published by an imprint of Random House next year.

He gets about $1,000 a week in revenue from his online store, selling Henri mouse pads, mugs and T-shirts to the existentialist cat's devoted fans.

Braden, 32, used to work as a wedding videographer, but he is no longer accepting wedding gigs. He doesn't need to.

"These past few months I've transferred to Henri full time," Braden says. "I know how crazy it sounds to have this depressed French cat be my primary source of income."

Even Thomas Edison found cats worth filming.

The first cat video was created in 1894, when Edison's film studio produced a 20-second moving picture for his newly invented kinetoscope. "Prof. Welton's Boxing Cats" featured two cats in a miniature boxing ring wearing boxing gloves. The Library of Congress uploaded the video to You Tube in 2009, and it has been seen more than 200,000 times.

No one can say for sure why cat videos attract such an enormous following, but Emily Huh, editor in chief of Cheezburger, a website of humor blogs, has a theory.

"Dog owners have a dog park where they can show off their dogs, but cat people don't have that," she says. "The Internet is where people who love cats can go to say, 'Look how cute my cat is.' "

Henry made his Internet debut in 2006 when Braden was a student at the Seattle Film Institute. Braden was house-sitting for Henry's owner in North Seattle when he got a class assignment to shoot a profile. He thought it'd be funnier to do an animal. Henry, who was easygoing and had a malleable face, came immediately to mind.

"He kind of looks stoned all the time, but that face is a blank slate," Braden says.

Braden got the idea of parodying the European experimental films of the 1940s and '50s that he was watching in his film history class. His feline video "Henri" earned him an A and was a big hit with his fellow students.

It racked up 300,000 page views shortly after it went up on YouTube and is still being shown in class as an example of how a good film can be made with very little money. In fact, Braden says there is no cost to make the videos except for his time and what he already spent buying the camera and the editing software for his videography work.

Six years later, egged on by his friends and family, Braden decided to revisit the Henri character, with another short film, "Henri 2: Paw de Deux."

The video features Henri in various states of repose as a piano gently plays in the background. A throaty French speaker (Braden, actually) gives voice to Henri's ennui.

"I am free to go, yet I remain," the English subtitle reads as Henri is shown gazing sullenly out the window. Later he catches himself in a bathroom mirror and observes, "We cannot escape ourselves."

Henri is not the most popular cat on the Internet. That distinction belongs to Maru -- a kitty from Japan with an unusually large head and a deep affinity for cardboard boxes. A collection of Maru YouTube videos has been seen more than 163 million times, making him the most watched cat in the world. Maru even has his own agent.

Maru's owner, who is notoriously publicity shy and is steadfast about remaining anonymous, says she started a blog to record his growth. In the beginning, each post was just a photograph and a sentence.

"However, I was not able to record Maru's charm only with photographs," she wrote in an email. She took videos of him, posted them to YouTube and embedded them on the blog, and watched in wonder as Maru's YouTube channel became the seventh most popular in Japan.

Cat videos are so popular that they have spawned their own festival. This summer, the first ever Internet Cat Video Film Festival drew more than 10,000 people from all over the country. Some brought their cats; others wore kitty costumes.

Katie Hill, a cat lover working at the Walker Arts Center in Minneapolis, came up with the idea for the festival. She sorted through 10,000 cat video submissions before whittling the entries down to an hourlong collage.

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