The market for gluten-free foods and beverages is booming, with double-digit growth over the last four years as more consumers find themselves diagnosed with celiac disease and food allergies.
The market for products without the gluten protein — found in wheat, barley, rye and some other grains — is valued at $4.2 billion this year, according to a report from Packaged Facts. Since 2008, it has grown at a compound annual rate of 28% and is expected to exceed $6.6 billion by 2017.
Gluten-free snacks and granola bars make up the largest chunk of the industry, accounting for 15% of sales, according to the report. The vast majority of beers also include gluten.
But this year, nearly 2 in 10 U.S. adults are avoiding such items. Some 18% of adults are going gluten-free, according to Packaged Facts, up from 15% in 2010.