The house of Dior is certainly making its mark on the red carpet of late, with a bevy of stars (Jessica Biel, Marion Cotillard, Julianne Moore, Jennifer Lawrence) stepping out in Raf Simons’ daring new designs. And now, the French fashion brand is looking to translate all that buzz into sales with the reopening of its Rodeo Drive boutique Thursday after an eight-month renovation.
It was worth the wait. The 5,000-square-foot space is so stunning, it’s indisputably the new gem of Rodeo Drive, the kind of place you want to drop in just to see.
The interior designed by Peter Marino is in keeping with the design concept featured in Dior’s worldwide flagship in Paris on Avenue Montaigne. This atmosphere has a residential feel, with 18thcentury-inspired furnishings and fixtures mixed with contemporary art commissioned by the house.
The boutique, which has a cool gray color scheme, features five rooms on the first floor, with Dior’s signature top-handled handbags and lace-covered pumps each in their own spaces. There’s a ready-to-wear salon (currently featuring the cruise collection, designed before Simons’ arrival) with fireplace and seating area, and a separate fine jewelry room. Upstairs is a VIP salon that will house pieces from Simons’ first two collections, to be shown to celebrities and stylists as we enter awards show season.