Amazon is striking back at Apple, claiming that the multiple features on its 7-inch Kindle Fire HD tablet are superior to those on Apple's iPad mini.
The Seattle-based online retailer is now dedicating its website's home page to comparing the two tablets. It's also using the space to bash the iPad mini by including a less than flattering quote from Gizmodo.
"Your [Apple's] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets!" the Gizmodo quote reads. "You're cramming a worse screen in there, charging more, and accusing others of compromise?"
Following the quote, Amazon compares the technical differences in the two tablets' screens. Although the iPad mini has a larger 7.9-inch screen than the Kindle Fire HD, it also has a lower resolution and it's unable to play HD videos.