Advertisement

COMPANY TOWN

Click 3 Times To Be On Tv

Youtoo software helps people submit videos of themselves to run alongside certain shows

October 30, 2012|Dawn C. Chmielewski
  • The Youtoo app is available for iPhone, iPad or Android devices and enables viewers to record videos and submit them to cable or broadcast networks.
The Youtoo app is available for iPhone, iPad or Android devices and enables… (Jay L. Clendenin / Los Angeles…)

Teri Osborn vividly remembers the first time she appeared on television.

"I was freaking out," Osborn said. "I was calling my husband into the living room."

Osborn's 15 seconds of fame were achieved without an appearance on a reality TV program, game show or local news segment. In fact, she never even left her home in Des Moines. She was using an interactive technology that puts viewers on television.

For The Record
Los Angeles Times Wednesday, October 31, 2012 Home Edition Main News Part A Page 4 News Desk 1 inches; 50 words Type of Material: Correction
Youtoo software: An article in the Oct. 30 Business section about software that helps people submit videos of themselves to run alongside certain shows credited the production company Bunim/Murray with creating the shows "Project Runway" and "Keeping Up With the Kardashians." Bunim/Murray produces those shows but did not create them.

Developed by Youtoo Technologies, it uses smartphones, tablets and laptop computers to enable viewers to record brief videos themselves in high definition and send these segments, with the press of a button, to a cable or broadcast network. The software filters the submissions for obscenity and nudity, then places the videos in a queue for a show's producer to review. If selected, the viewer's submission airs alongside the program.

"This is where all the rocket science happens," Youtoo Chief Executive Chris Wyatt said. "Within three clicks and in under three minutes, you can be on national TV."

Youtoo is the latest wrinkle in interactive TV, a concept that dates from the 1950s, when the children's show "Winky Dink and You" handed young viewers a "magic" crayon and encouraged them to draw pictures and save the hero.

The Dallas company's technology seeks to capitalize on behavior that's already occurring, as viewers reach for their "second screen" devices to cast votes during ABC's "Dancing With the Stars" or trumpet San Francisco Giants slugger Pablo Sandoval on Twitter.

Youtoo's software uses smartphones, tablets and laptops to record and transmit broadcast-quality video, conduct real-time polling and post viewer comments on TV screens.

"Forty-one percent of tablet owners use their tablets while they're watching TV. They're chatting with friends and they're looking up stuff about the show," said Colin Dixon, senior analyst for the Diffusion Group, a consulting firm specializing in the digital home. "Youtoo seems to be tapping into this community aspect."

The company is the brainchild of Wyatt, a 43-year-old serial entrepreneur who worked for several years in TV before catching the Internet bug.

While attending the Dallas Theological Seminary, Wyatt came up with the idea for GodTube, an online Christian video destination once ranked as the nation's fastest-growing website, that combined user-generated video (a la YouTube), social networking (a la Facebook) and live webcasting (a la Ustream). Wyatt, its telegenic chief executive, received lots of media attention but resigned his post in 2008, when a new buyer took over and proposed taking the company in a different direction.

Wyatt launched his next start-up with his father-in-law, the Rev. Robert A. Schuller, son of televangelist and Crystal Cathedral founder Robert H. Schuller. Their ComStar Media Fund acquired television networks AmericanLife TV Network and FamilyNet, with a plan to use the channels to provide family-friendly programming. The younger Schuller served as chairman and the on-camera face of FamilyNet until its sale this month to Rural Media Group. He is looking to return to the ministry.

The operation was more than it appeared to be. Wyatt used the networks to test the interactive TV technology that would become Youtoo in "stealth mode," to avoid attracting the attention of would-be competitors.

"From my days as a network producer, I knew no broadcast or cable network would allow us anywhere near their broadcast facility," Wyatt said. "And I knew we had to develop, test and then prove our technology before any network would license it. Proving it was critical."

For six months before its launch in September 2011 as Youtoo TV, the company conducted overnight tests of the technology on its own networks.

"The biggest eureka moment was when we saw the first piece of video go from a mobile phone and be on television," Wyatt said.

Using a computer and Web browser, or applications for the iPhone, iPad or Android devices, anyone can record a 15-second "Fame Spot," such as a response to a question like, "If you could be a game show host, which one would it be?" Users can also record a 30-second "Peoplemercial" to discuss a topic of their choice.

The system communicates with the user every step of the way, informing them when their video has been received, approved and, when relevant, scheduled to air -- building anticipation and social media buzz along the way.

"I refer to this technology as 'grandma-proof,' " said David Armour , a former executive at reality TV production firm Endemol who recently joined Youtoo as executive vice president. "If you want the masses to adopt, you cannot be speaking only to people who are technically inclined."

Advertisement
Los Angeles Times Articles
|
|
|