Los Angeles clothier American Apparel is just the latest retailer extending a "Sandy Sale" for those caught in the path of the storm's relentless march through the East Coast.
The clothing maker sent out an email Monday night offering a 20% site-wide discount for 36 hours to shoppers in nine states hardest hit by Sandy, including New York, New Jersey and Connecticut.
"In case you're bored during the storm," the ad says. "Just Enter SANDYSALE at Checkout."
The sale drew swift condemnation on Twitter, where many criticized the company for capitalizing on a storm that has wreaked havoc and killed at least 38 people in seven states.
"Really @americanapparel? Sandy Sale email blast?" David Honig tweeted. "The lowest of low."
"Hey @americanapparel people have died and others are in need," Christine Lu wrote. "Shut up about your #Sandy sale."
Others predicted the clothing maker would soon be dealing with the fallout of their faux pas.
"@americanapparel will soon be hiring a new marketing director," Buzz Bishop tweeted. "Yes, they just email blasted a 'Hurricane Sandy Sale.'"
But American Apparel isn't alone in offering Sandy specials. Most deals involve free shipping, presumably to grab all those shoppers weathering the storm from inside their homes.