LAS VEGAS– Leveraging more than half a century as a leader in hot rod building and racing on the drag strips and lake beds of Southern California, Pomona-based So-Cal Speed Shop unveiled a souped-up 1932 Ford Roadster at the Specialty Equipment Market Assn. trade show.
The company’s hot rod is a slight departure from the work it usually churns out, because it wasn’t built entirely in house and it isn’t painted in red and white.
The gold and white Roadster was designed by So-Cal’s President Pete Chapouris and built in collaboration with Detroit Street Rods and Champions Moto in Costa Mesa.
“Detroit has provided such wonderful platforms for Southern California to customize,” Chapouris said. “It’s nice to keep up that tradition.”
So-Cal and Detroit Street Rods plan to offer about a dozen of these hot rods in honor of the 80th anniversary of Henry Ford’s 1932 Roadster. The cost is estimated to be around $175,000 each.