If restaurants aren’t already using technology such as touchscreen tablet menus, digital loyalty programs and in-store Wi-Fi and flat screen televisions, they should probably start, according to a new report.
The majority of consumers surveyed by research group Technomic said that eateries should integrate more technology in their restaurants. More than half said they expected to use more ordering kiosks, computerized take-out trackers and other digital options when eating out down the line.
For now, email or text-based coupons, special offers and ordering programs are the most popular technologies for restaurants, according to the report. But more eateries are starting to offer free Internet and television entertainment for guests.
In 2010, Starbucks Corp. launched a free, unlimited Wi-Fi policy for patrons at its North America stores. McDonald’s, which has the same offer, also recently began rolling out the McDonald’s Channel, featuring original content to play on televisions in stores.