Foxsports.com writer Jason Whitlock started it by poking fun at Shaquille O'Neal in a tweet Tuesday night during TNT's "Inside the NBA," comparing the NBA star turned analyst's physique to that of his cohost, Charles Barkley.
"Right now, Chuck would win Shirt-Off II... Shaq is opening the season out of shape, as usual," Whitlock wrote.
It was a pretty clever observation. But is it really a good idea to take on someone who has a forum on national TV? Especially when there are pictures of you like the one in the video above.
Needless to say, there were a lot of on-air laughs at Whitlock's expense. In the postgame show, O'Neal even went so far as to challenge the outspoken writer to meet him in the ring.
"Jason Whitlock, I tell you what: You can come down here and box me any time you want," O'Neal said.
The former Lakers star added: “Jason Whitlock, I’ll use one hand, you use two, I’ll get on my knees! Any time, any place. You don’t know who you’re talking to, boy!”